The Artist

I grew up in a small town in Chhattisgarh, where my parents instilled in me the value of responsibility. My dad, a businessman, and my mom, with her sharp business sense, were my earliest influences. But it wasn't until I stumbled upon a beach in Bombay littered with plastic waste that something clicked. I realized I couldn't just stand by and watch.


That's when Akhirah was born. The name Akhirah, meaning "afterlife" in Arabic, holds special significance. Our mission is to give a second life to plastic waste, transforming it into exquisite, eco-friendly products that redefine luxury. We're pioneering a new era of luxury sustainability.


Having always been obsessed with bags, I naturally started Akhirah Eco with a focus on premium, functional and sustainable bag designs. I've always been passionate about bags – their design, functionality, and the stories they tell. This initial focus has since expanded into home decor, stationery, and soon, we are planning to get into men's products and bulk gifting.


For me, luxury isn't just about style; it's about craftsmanship, quality, and conscience. I believe that sustainability and luxury go hand-in-hand. Why choose between style and substance when you can have both?


I never imagined my frustration with litter would turn into a full-fledged business. But, here we are. Leaving behind a comfortable life in Bombay, where I had a secure job after completing my MBA, was daunting. But I chose to take a leap of faith, driven by my passion for sustainability. Today, I'm proud to say that Akhirah Eco has made a tangible impact.


What drives me? It's not just about passion; it's about being responsible and respectful towards others and the environment. I believe sustainable living might not be the norm, but plastic pollution is a harsh reality. If we have the power to change it, we should.


Since starting Akhirah Eco, we've extended the life of over 500 kgs of plastic and supported 50 artisans. That's what gets me going. My vision is for Akhirah Eco to become a global luxury sustainable brand, inspiring change.


For me, success is about constantly challenging myself. "Push your limits" is more than just a mantra – it's a reminder that every small step counts, and every innovation is possible. It's what drives me to experiment, innovate, and strive for better.


Now, every time you choose Akhirah Eco, you're choosing a better future – for our planet, our artisans, and yourself. You're investing in luxury that's conscious, cruelty-free, and crafted with love.